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Overview


Download Predictably Irrational Customers White Paper (PDF 882 KB)


Read about the upcoming Diamond Exchange entitled "Predictably Irrational"

The Internet has a huge influence on consumer behavior worldwide. Millions of customers use the Web to compare, contrast, and purchase products. Once a nascent “marketspace,” the Internet is now an established shopping environment in which even the smallest features can cause shifts in buyer behavior.

In spite of the new opportunity arising from online channels, most companies do not test their e-commerce interfaces for revenue maximization. Those that do, often fail to leverage the science of behavioral economics, which documents how people really think, as opposed to how they are supposed to think (as suggested by rational economic theory). Companies that deploy behavioral economics to improve their e-commerce interfaces can garner short-term profits and long-term competitive advantage, because they are in a position to learn faster than their competition about what really works.


About Diamond Information & Analytics Center

The Information and Analytics Center is part of the analytics practice of Diamond, a premier management and technology consulting firm. We provide fast, insightful analysis of complex marketing and operational issues, where intelligent use of data holds the key to better decisions and actions. Specific services include analytics to uncover and realize new revenue and cost savings; information management to track and measure key strategic business metrics not available otherwise; and information strategy to identify ways of using information to increase competitive advantage and to improve underlying information architecture for sustained, cost-effective delivery of higher quality information throughout the enterprise.

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