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Overview


Download Rapid Market Segmentation White Paper (PDF 1 MB)

One-off segmentation efforts can actually get marketing off track in the search for new customers. There is a better way: quickly create a segmentation platform that delivers valuable results. Diamond has shown in case after case that such an approach can yield insights and value throughout the entire company. That value translates into more accurate and consistent financial modeling, more cost-efficient, scalable information gathering and analysis, and better decisions across the board in the challenging process of finding, attracting, retaining new and—most importantly—profitable customers.

In our “Rapid Market Segmentation” white paper, we outline this approach and present a case study where we used a third-party segmentation scheme (such as Claritas ConneXions, PRIZM, or P$YCLE) to identify segments that would be most attracted to certain offers, and developed personas to help guide future marketing efforts.


About Diamond Information & Analytics Center

The Information and Analytics Center is part of the analytics practice of Diamond, a premier management and technology consulting firm. We provide fast, insightful analysis of complex marketing and operational issues, where intelligent use of data holds the key to better decisions and actions. Specific services include analytics to uncover and realize new revenue and cost savings; information management to track and measure key strategic business metrics not available otherwise; and information strategy to identify ways of using information to increase competitive advantage and to improve underlying information architecture for sustained, cost-effective delivery of higher quality information throughout the enterprise.

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